1910's1910's

During the early years of the 1910s the fashionable silhouette became much more lithe, fluid and soft than in the 1900s. When the Ballets Russes performed Scheherezade in Paris in 1910, a craze for Orientalism ensued. The couturier Paul Poiret was one of the first designers to translate this vogue into the fashion world. Paul Poiret also devised the first outfit which women could put on without the help of a maid. Simple felt hats, turbans, and clouds of tulle replaced the styles of headgear popular in the 1900s. The first real fashion shows were organized during this period in time, by the first female couturier, Jeanne Paquin. Two of the most influential fashion designers of the time were Jacques Doucet and Mariano Fortuny. Changes in dress during World War I were dictated more by necessity than fashion. As more and more women were forced to work, they demanded clothes that were better suited to their new activities.

Evening gown - 1911 Martial and Armand Creation depicting the perfectly groomed directoire styled woman of 1912 Fashion Design by Paul Poiret - 1912 Jacques Doucet Gown - 1912
Evening gown - 1912 Ball gown - 1914 Day dresses - 1910s Evening gown - 1919